Healthy gums don't bleed, so if you notice blood when brushing or flossing, it could be a sign of gum disease. If the problem is left untreated, it may worsen, and lead to bad breath, red and swollen gums, receding gums, and may eventually lead to tooth loss. By removing plaque bacteria built up along the gum line, parodontax toothpaste helps maintain a tight seal between the gums and teeth and is 4 times more effective* than regular toothpaste at removing the main cause of bleeding gums. Clinically proven when used twice daily to help stop bleeding gums.