Sensodyne is a dentist-recommended brand for sensitive teeth. Sensodyne has designed and formulated an entire range of toothbrushes as well as toothpaste to accommodate different needs. Cleaning effectively is important for people especially with sensitive teeth - to help prevent plaque build-up while minimizing further wear and tear that can be caused by excessive brushing. Sensodyne Deep Clean toothbrush has been specially designed for gentle, yet thorough cleaning of teeth. This toothbrush has extra soft, silky bristles that provide effective cleaning of teeth while being gentle on teeth and gums. The bristles of the brush help remove plaque effectively, while the micro-fine tapered filaments provide deep cleaning between the teeth (up to 38% better reach in between the teeth) and along the gumline (up to 4x better reach along the gumline) compared to a flat trim manual toothbrush. Brush your teeth gently twice a day to avoid plaque build-up. Do not brush too hard, as applying too much pressure can lead to overbrushing. It is recommended to change your toothbrush every three months. For optimal care of tooth sensitivity, we recommend brushing in combination with Sensodyne toothpaste twice a day.